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1st Edition

Museum Diplomacy in the Digital Age

Copyright Year 2020

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Book Clarification

Museum Affairs in the Digital Age explores online museums as sites of contemporary cultural diplomacy.

Building on scholarship that highlights how museums can constitute and regulate citizens, construct national communities, and project messages across borders, the book explores the political powers of museums in their online spaces. Demonstrating that digital media let museums to reach far beyond their physical locations, Grincheva investigates whether online audiences are given the tools to co-curate museums and their collections to establish new pathways for international cultural relations, exchange and, potentially, diplomacy. Evaluating the online capacities of museums to exert cultural impacts, the book illuminates how online museum narratives shape audition perceptions and redefine their cultural attitudes and identities.

Museum Diplomacy in the Digital Age will be of interest to academics and students teaching or taking courses on museums and heritage, advice and media, cultural studies, cultural affairs, international relations and digital humanities. It will as well be useful to practitioners around the world who want to learn more than about the issue digital museum experiences have on international audiences.

Table of Contents

  1. Introduction. When museums go global and digital: New pathways of museum diplomacy
  2. Digital museum diplomacy
  3. Failures of digital repatriation affairs: The Virtual Museum of the Pacific
  4. Digital heritage imperialism: "A History of the World in 100 Objects"
  5. Online power of global brands: YouTube Play
  6. Determination. From failures to successes: From the cloth past to digital futures

Writer(s)

Biography

Natalia Grincheva is an Honorary Research Fellow in the Enquiry Unit of measurement of Public Cultures at the University of Melbourne. Nigh recently, she was appointed to the position of Associate Professor in the Department of Media at the National Research Academy "Higher School of Economics" in Moscow, Russian federation. She pursues her career in the field of digital humanities focusing on the development of new computational methods to written report museums every bit important players in creative economy and as actors of soft ability. The holder of several prestigious international bookish awards, including a Fulbright (2007-2009), Quebec Fund (2011-2013), Australian Effort (2012-2013) and Soros research grant (2013-2014), she has travelled the world to behave enquiry on digital diplomacy. Focusing on new museology and social media technologies, she has successfully implemented several inquiry projects on the diplomatic uses of new media by the largest museums in North America, Europe and the Asia–Pacific region. Her most recent publication is a monograph, Global Trends in Museum Diplomacy (New York: Routledge, 2019).

Reviews

"This fascinating book applies the theoretical foundations of diplomacy scholarship to the context of online museum spaces. Drawing on two key principles of affairs — national projection and cultural relations — it demonstrates that museums' online activities tin can offer new avenues for gimmicky cultural diplomacy. It describes "the development of digital diplomacy from a complete failure to a promising success" through the story of three significant museum initiatives from around 2010. Grincheva carries out an exemplary comparative study of these 3 museum-led initiatives and convincingly demonstrates their many entanglements with governmental and corporate agendas, interests, and narratives. She shows how, by conscientious analysis of these examples, cultural relations work (or don't). Ane of the many strengths of this book is Grincheva's focus on how museums develop online initiatives in this complex context and on what the outcomes are. She painstakingly analyses museum online initiatives to tease out what it is in their blueprint and execution that leads to their success or failure and goes on to suggest what lessons can be learned.　Despite contempo digital acceleration, Grincheva's discussions remain highly relevant, particularly every bit she explores the complex relationships betwixt museums and governments, museums and corporations, museums, history, technology, and the highly contested nowadays. Given this complexity, the challenge for museums of remaining true to their essential purpose is a serious ane. This is a rich book which is about much more than than this quick sketch suggests. Information technology is besides a useful volume for museums, governments and researchers to draw on when considering the way ahead."

~Stuart MacDonald, University of London, United kingdom of great britain and northern ireland

"Dr. Grincheva is among a growing number of scholars who are expanding the meaning of cultural diplomacy to include, in her words, "exchanges and interactions amidst people, organizations and communities that accept place beyond the direct control or involvement of national governments." She finds evidence in the fashion social media requite cultural communities opportunity to challenge museum authority in cultural cognition creation, to "vocalization opinions and renegotiate cultural identities," and to "constitute new pathways for international cultural relations, substitution and, potentially, diplomacy." Her well researched book supports these ideas with three instance studies of online museum projects: The Australian Museum'southward Virtual Museum of the Pacific in Sydney, the Britain's "A History of the Globe in 100 Objects," a project undertaken past the British Museum in collaboration with the BBC, and the YouTube Play global competition of creative videos developed by the Guggenheim Museum in New York and Google. Grincheva provides a description and critique of these projects every bit well as assessments of their political narratives. She argues they provide channels of museum diplomacy through (one) their project of national cultures and values in the global media surround, and (2) their value as meeting spaces for cross cultural exchange, learning, dialogue, and exposure of political and cultural differences. This is a provocative study that deserves attention and debate. As with other cutting edge inquiries into affairs's meaning in society beyond governance, it raises an important research question: where does affairs terminate, and where do other categories of cantankerous-cultural connections begin?"

~Professor Bruce Gregory, George Washington University, Usa

"The book Museum Diplomacy in the Digital Historic period is an excellent contribution to the international research at the crossroad of museum management, implementation of new technologies and cultural diplomacy. The author regards online museums as actors of cultural affairs, with a deep agreement and analysis of their online audiences. The book pioneers methods and strategies on digital museum affairs by using digital and social media technologies to expand museum collections and programs globally, likewise as to finer involve multilingual and multicultural audiences in online experiences. I strongly recommend the book as a useful reading for researchers, academia, students, museum experts and policy-makers who piece of work for developing the museums of the future based on a holistic arroyo of connectedness between engineering science, diplomacy and human experiences."

~Prof.Dr. Lidia Varbanova , National Academy of Theatre and Film Arts, Bulgaria